Wildcat pride carries a legacy all its own. From Daytona Beach to wherever life takes you, Bethune-Cookman University is the kind of place that stays with you. Our B-CU collection celebrates that connection with apparel made for students, alumni, and Wildcats who proudly carry Maroon and Gold wherever they go.

Designed and handmade in Atlanta by Rookie ATL, a Black-owned, HBCU-alumni-operated brand, each piece is created with B-CU’s culture, history, and the legacy of Mary McLeod Bethune in mind. From Homecoming to everyday wear, this one’s for Wildcat Nation.

We Use Bella + Canvas (B6400) 100% Ringspun Cotton and Gildan (G500) 100% Cotton Shirts. Gildan is the default for every item. We've ensured that both models are the same width, length, and chest. There are dozens of models for each brand but those two are the most consistent across the board in look and feel. All Unisex are Gildan, however, you may request the 100% ringspun soft style tee at no extra cost...to you anyway :-) Rarely, when we are not able to procure Gildan or Bella + Canvas, we will use Fruit of the Loom or Hanes with your permission.

👉 Product Details: Hoodies, Crewneck Sweatshirts, Toddler, Onesies, *Long Sleeves* are all unisex. Product mockups are intended to represent COLOR ONLY. Please view the video on the product page (where applicable) for a live version of what you will receive. We send only what is input from the dropdowns not the picture displayed.👈

If the product states "Long Sleeve" it is a unisex fit. If we offer "Ladies Long Sleeve" it may be abbreviated (Lad Long Sl). "Unisex Tee" and "Ladies Tee" are Short Sleeve Shirts Please ask if you are unsure.

👉Reading the Sizing Chart: Please note that the sizing chart includes the measurements of one side of the shirt, not the circumference. 👈

👉Please review all the sizing charts that were added in the product pictures.

👉How Do I Order👈
1️⃣ Please review all the information provided before placing an order
2️⃣ Select the shirt type and size using the drop down menu.
3️⃣ Select the color of the shirt using the following drop down menu.
5️⃣ Need more Items? Add the current item in the cart. And If you like to add more items to your order please press the back button and repeat steps 1-3 again.
6️⃣ Once all your desired items are in your cart you may complete your order by entering your payment method, desired shipping address and click submit.

👉When Can I Expect My Order 👈
Current Processing Time: 1-3 days
During holidays please expect delays as the amount of orders are slightly higher than usual, although we will do our best to get your order to you as soon as possible.

👉Shipping Time👈
First Class shipping will take 1-5 business days
Priority shipping will take 1-3 business days.

👉Care Instructions 👈
Wash items inside out in cold water, do not bleach, do not dry clean, do not iron directly on the design.

👉Returns👈
All items are made-to-order. Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns.

Women's Shirt Details (Default)

5.3 oz., pre-shrunk 100% cotton
Double-needle stitched neckline, bottom hem and sleeves
Women's fit
Quarter-turned
Taped neck & shoulders
Seamless five-eighths inch collar
Tearaway label

Unisex/Men's Shirt Details (Default)

6 oz., pre-shrunk 100% cotton
Double-needle stitched neckline, bottom hem and sleeves
Quarter-turned
Seven-eighths inch seamless collar
Shoulder-to-shoulder taping
Tearaway label

Unisex Sweatshirts/Hoodies (Default)

Fabric:

20 oz., 50% USA cotton, 50% polyester
All Heather Sport colors are 60% cotton, 40% polyester
Made with 50% sustainably and fairly grown USA cotton

Feature:

Pill-resistant air jet yarn
Double-needle stitching throughout
Double-lined hood
Pouch pocket; matching drawcord
1x1 ribbed cuffs and waistband with spandex
Safety Orange is compliant with ANSI - ISEA 107 High Visibility Standards
Rookie's manufacturing process utilizes 45% renewable energy
Rookie's Community Investment Program supports education, the environment, humanitarian aid and active living in the communities we do business in
Deco Eligible