Wildcat pride carries a legacy all its own. From Daytona Beach to wherever life takes you, Bethune-Cookman University is the kind of place that stays with you. Our B-CU collection celebrates that connection with apparel made for students, alumni, and Wildcats who proudly carry Maroon and Gold wherever they go.

Designed and handmade in Atlanta by Rookie ATL, a Black-owned, HBCU-alumni-operated brand, each piece is created with B-CU’s culture, history, and the legacy of Mary McLeod Bethune in mind. From Homecoming to everyday wear, this one’s for Wildcat Nation.

We Only Use The Good Stuff...✅

Ladies Short Sleeve T-Shirts/V-Necks are Bella Canvas (6400/6405) by default. Bella Canvas is a 100% Airlume combed and ring-spun cotton "soft style" shirt. When colors or sizes are unavailable, we may use Gildan Women's Heavy Cotton™ T-Shirt - 5000L. All Orange, Heliconia (Hot Pink), and Ash Gray colors are Gildan (5000L). We Do Not sell slim fitted, or ribbed apparel,

Men's/Unisex Short Sleeve T-Shirts/V-Necks are all Gildan Soft style 100% ring-spun cotton (64000/64V00) by default. We use Bella Canvas (3001) when Gildan Soft style is not available. When colors or sizes are unavailable in those two styles, we may use Gildan Light Cotton (3000) or Gildan Heavy Cotton (5000). Unisex style is what is referred to as "True To Size."

All Crewneck Sweatshirts, Hoodies (Hooded Sweatshirt), Youth apparel (Short and Long), Toddler apparel, sweatpants, athletic tops and more are Unisex styles. The only Ladies specific styles are in adult Women's T-Shirts, Crop Top T-Shirts, and Crop Top Hoodies. We do not sell girl or princess style apparel, however, please inquire about exceptions and potential procurement.

Adult Hoodies Have Received An Upgrade...👀

As of January 1, 2026, we are moving exclusively to a premium brand Hoodie (and Sweatpants) from Independent Trading Co (ITC). We may continue to use Gildan Hoodies when colors and sizes are unavailable with our default supplier. Independent Trading Co is a different, much higher quality experience from our old styles and are provided to you at ZERO extra costs. All Sweatsuit Sets will use ITC for both the top and bottom so that the colors match perfectly. Youth & Toddler Sweatshirts (18000B) and Hoodies (18500B) will remain Gildan.

Quality Printing Method...🖨️

We use iColor White Toner Transfer Printing, iColor DTF Printing, Direct-To-Garment (DTG), and Screen Printing depending on the item purchased. We use a T-Seal Finishing Sheet to permanently seal, or bond, the design to the fabric. We do not use iron-on vinyl except with Old Gold and Silver. Both colors are much brighter and have a superior overall appearance in vinyl. However, 99.99% of our products are printed/transferred onto the garment directly.

Bethune-Cookman Classic Edition (Women's Short Sleeve)